NxStep
Brand Guide
Where visionary ideas take their foundational step
NXSTEP Partners is a private equity firm specializing in real estate and related operating businesses, primarily in Central Texas. Our opportunity-driven approach and diversified skill sets allow us to invest across themes, structures, and asset types, to capitalize on compelling investment opportunities.
The core of our brand
Our Logo Suite
Combo Mark
Our logo features a four arrows forming a capital N in the negative space. . The primary colorway features different colors for each triangle to represent our swift adaptability at locating new investment opportunities.
The full Combo Mark should be on all official collateral when space allows. Use the vertical and horizontal variations as needed. Only set it in the following approved colorways primarily showcasing the mark in the Multi colorway. The Black and White colorways are only to be used on brand partnership collateral when required by brand partners.
Primary Vertical Multi Green
Primary Vertical Multi Neutral
Primary Vertical Green
Primary Vertical Neutral
Primary Vertical Black
Primary Vertical White
Primary Horizontal Multi Green
Primary Horizontal Multi Neutral
Primary Horizontal Green
Primary Horizontal Neutral
Primary Horizontal Black
Primary Horizontal White
Word Mark
Our Word Mark is to be used on all official collateral when the space does not allow for the full Combo Mark. Only set it in the following approved colorways.
Word Mark Green
Word Mark Neutral
our logo
Usage
Safe Space
When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to 10% the width of the logo.
*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable.
Please Don't
Use unapproved color combinations or colors
Distort the logo and elements
Mask images into the logo
Place logo on backgrounds that make elements hard to read
Use alt fonts
NxStep in
Color
Primary Colors
Heritage Green
- Hex #132111
- RGB 19, 33, 17
- CMYK 75, 57, 77, 77
- Pantone 5605 C
Grounded Neutral
- Hex #FFFAF4
- RGB 255, 250, 244
- CMYK 0, 1, 3, 0
- Pantone 475 C @ %14
Secondary Colors
Our Secondary Colors are primarily used for background colors on key graphics and to highlight key information such as subheaders.
Venture Moss
- Hex #49694b
- RGB 73, 105, 75
- CMYK 71, 39, 75, 26
- Pantone 2265 C
Waypoint Sage
- Hex #8a9c63
- RGB 138, 156, 99
- CMYK 49, 26, 74, 4
- Pantone 2303 C
Terrain Taupe
- Hex #c4b095
- RGB 196, 176, 149
- CMYK 24, 28, 42, 0
- Pantone 4240 C
Horizon Slate
- Hex #879393
- RGB 135, 147, 147
- CMYK 50, 34, 38, 2
- Pantone 443 C
Summit Pistachio
- Hex #a9bfa9
- RGB 169, 191, 169
- CMYK 35, 14, 36, 0
- Pantone 559 C
Typography
Our Font Families
Subheadings & Buttons - Adrianna Extended DemiBold, All Caps, Tracked Out
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&
Headings - Helvetica Neue Bold, Sentence Case
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Body - Helvetica Neue Regular, Sentence Case
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
depth through
Design Elements
Brand in action
Application
